Section 2

§2 — Audience & Reading Orders

Status: DRAFT

Principle: Different readers, different paths, same source of truth.

2.1 Who this document is for

This document is built for two audiences simultaneously:

1. The CEO — primary reader. Page 1 plus three sections answers any question he is likely to ask in a quarterly review. Everything else is supporting material, indexed.

2. The seat-holders — internal leads who execute against the platform. They use this as the single operating reference.

It is not built for:

  • General Gray staff outside the Assembly platform
  • Public partners (we share filtered pieces, not the whole)
  • Press
  • Counterparties (NBCU, JLL, vendors, etc.)

Distribution is governed by §0 cover and the legal protection wrapper.

2.2 The 10-minute path (CEO quick read)

For a CEO who has 10 minutes:

1. §0 Cover & Executive Summary — Page 1 + the 25-row status dashboard. (3 min)

2. §5 Dependency Model — the principle on one page, the four ownership types, the Service Requirement concept. (3 min)

3. §7 RACI (Responsible · Accountable · Consulted · Informed) — who owns what, by seat. (2 min)

4. §21 Next Steps — the three asks for the CEO. (2 min)

That's it. Ten minutes, full operating picture.

2.3 The 1-hour path (CEO deep read)

When the CEO has an hour to go deeper:

1. §0 → §1 → §4 → §5 (origin, dependency engine)

2. §8 → §9 (personnel + shared services)

3. §10 → §11 → §12 (NBCU, GovRel, capital)

4. §17 (competitive — for context on where we sit)

5. §18 (reporting cadence — what he'll see going forward)

6. §21 (next steps)

2.4 The seat-holder path (internal team)

Operating leads read end-to-end. The §22 Open Items Register is the working surface. The L3 monthly memo (§18) is the cadence.

2.5 Reader cues throughout the document

Every section opens with:

  • Status: LOCKED / DRAFT / PROPOSED / etc.
  • Owner seat: the seat that owns this section's content
  • Principle: the one-line operating idea

This is not decorative. It is so any reader, anywhere in the document, can immediately tell what they are reading and how settled it is.

The discipline: a CEO should be able to drop in at any section, read the opener, and know exactly where they are.