Section 7
§7 — Who Is Responsible For What
§7 — Who Is Responsible For What (RACI — Responsible · Accountable · Consulted · Informed — by Seat, not by Name)
What this is. The single map of responsibility across the Assembly Atlanta operating model. Seats, not names — because seats survive turnover and names don't. Where a seat is currently filled, that is noted. Where a seat is proposed but not yet filled, that is also noted — because what we are accountable to is filling it, not pretending it exists. Names are tracked in a separate internal contact list.
§7.1 RACI legend
- R — Responsible: does the work.
- A — Accountable: owns the outcome; one person per row, no exceptions.
- C — Consulted: input is required before decision.
- I — Informed: notified after decision.
§7.2 Seat inventory (working draft — to be ratified by the officer seat + CEO)
Gray Media corporate seats (existing):
- CEO, Gray Media — final accountability for everything that affects Gray
- President, Gray Media
- CFO, Gray Media
- General Counsel, Gray Media
- Chief Operating Officer / Chief Strategy Officer (as applicable)
- Investor Relations Lead
- Audit Committee of the Board
Backbone / Assembly leadership seats — [FILLED / PROPOSED] to be confirmed:
- Officer of Gray Media leading Assembly + the Backbone (authoring seat) — responsible for the operating model, this document, and the executive interface to the CEO. Filled.
- General Manager, Assembly Atlanta —
[TBD — likely needed at Phase II ramp] - Head of Operations
- Head of Sales
- Head of Marketing
- Head of Events & Programming
- Head of Hospitality (Hotel + F&B)
- Head of Studio Operations (NBCU‑facing)
- Head of Security & Life Safety
- Head of IT & Network
- Head of HR & People
- Head of Finance — Assembly
- Head of Government Affairs / CID Liaison
- Head of Partnerships (community, nonprofit, education)
- Head of Brand & Creative (in‑house agency lead, when stood up)
Development & external partner seats (active relationships):
- Developer of record — The Gipson Company (per public release)
- Strategic real‑estate advisor — JLL
- Owner's Representative — (seat exists; current incumbent and reporting cadence under review — see §11 and §20)
- Architects — multiple firms across program (see §19 documentation register)
- Designers — multiple firms across program
- AV — exclusive partner (NMR)
- Catering — preferred partner under review (Legendary; existing Sterling/Mets relationship)
- PR / Content — V Lucie
- IMAX Corporation (JV partner — IMAX venue)
- NBCUniversal (anchor tenant / partner — Assembly Studios)
§7.3 RACI master matrix — top‑level
This is the top‑level matrix. Each row branches into a more detailed sub‑matrix where needed (e.g., "Events" expands into booking, calendar, ticketing, AV, F&B, security, marketing, settlement, recap). Sub‑matrices live in vertical playbooks.
| Activity | A — Accountable | R — Responsible | C — Consulted | I — Informed |
|---|---|---|---|---|
| Master operating document (this) | Officer leading Assembly | Officer leading Assembly + Backbone | CEO Gray, GC Gray, CFO Gray | Audit Committee |
| Backbone entity formation & naming | CEO Gray | GC Gray + outside counsel | CFO Gray, Officer leading Assembly | Audit Committee, IR |
| Land + master plan governance | Officer leading Assembly | Developer of record, JLL | GovRel, CID, Master Association | CEO, CFO, GC |
| Phase I closeout standard | Officer leading Assembly | Operations + Owner's Rep | GC, CFO, Developer | CEO, NBCU‑facing seat |
| Renderings & design IP retrieval | Officer leading Assembly | Operations + GC | Architects, Designers, Developer | CEO, Brand |
| NBCU partnership management | Officer leading Assembly (executive) + Studio Operations (day‑to‑day) | Studio Operations | GC, Operations, Security | CEO, IR |
| Sales — venues, events, sponsorships | Head of Sales PROPOSED |
Sales team | Marketing, Events, Hospitality | CFO Assembly, Officer leading Assembly |
| Events calendar (cross‑venue) | Head of Events & Programming PROPOSED |
Events team | Sales, Hospitality, Studio Ops | All venue heads |
| Ticketing platform | Head of Events PROPOSED |
Ticketing operator + Assembly IT | Sales, Marketing, Finance | GC, CFO Assembly |
| F&B — owned, JV, and required‑service partners | Head of Hospitality PROPOSED |
F&B operators | Events, Sales, Marketing | Officer leading Assembly |
| AV — exclusive partner | Head of Operations PROPOSED |
AV partner (NMR) | Events, Sales, Studio Ops | GC |
| Security & Life Safety | Head of Security PROPOSED |
Security operator | All venues, all events, NBCU, GC | CEO |
| IT / Network / Cybersecurity | Head of IT PROPOSED |
IT operator | All venues, NBCU, GC | CEO |
| HR / Employment / Multi‑entity | Head of HR PROPOSED |
HR + outside employment counsel | GC, CFO, Operations | CEO |
| Finance — Assembly P&L | Head of Finance Assembly PROPOSED |
Finance team | CFO Gray, Tax | CEO Gray, Audit Committee |
| Tax — film credit, CID, TAD, SSD, property | CFO Gray (ultimate) | Tax team + GovRel | GC, Outside tax counsel | Audit Committee |
| Government Affairs — local/state/federal | Head of GovRel PROPOSED |
GovRel team | GC, CFO, Operations | CEO |
| Reporting cadence — to CEO, Board, IR | Officer leading Assembly | All function heads | GC, IR | CEO, Board |
| JLL relationship and reporting | Officer leading Assembly | JLL Lead + Operations | GC, CFO Gray, Developer | CEO |
| Brand & Creative | Head of Brand PROPOSED |
In‑house creative + V Lucie | Marketing, Sales, Events | Officer leading Assembly |
| Community, Nonprofit, Education partnerships | Head of Partnerships PROPOSED |
Partnerships team | GC, Marketing, Brand | CEO |
| Cross‑sell capability — Gray ↔ AAME | CEO Gray (by definition) | Officer leading Assembly + AAME counterparts on arm's‑length basis | Both GCs, Both Audit Committees | Both Boards |
§7.4 Decision rights — how decisions are made
- Reversible decisions (program adjustments, vendor moves under threshold, calendar changes): Decided by the Accountable seat, with Consulted input documented.
- Irreversible or high‑impact decisions (entity formation, JV terms, leases over threshold, brand name changes, partnership commitments): Recommended by the Accountable seat → CEO Gray review → Board ratification where required.
- Counterparty‑facing decisions: Never made unilaterally by anyone other than the Accountable seat or the CEO; never communicated to a counterparty without GC review where the matter is material.
- Documentation: Every irreversible decision generates a one‑page decision memo into the Open Items register and the relevant section of this document. No memo, no decision.
§7.5 What changes when a seat fills
The Accountable column does not change when names change — only the named incumbent does. This is why the document is seat‑based. A separate internal contact list maps incumbents → seats and is updated continuously.