Section 27
§27 — Glossary
What this is. Every acronym used in this document, expanded once and defined briefly. Listed alphabetically. The first time an acronym appears in any section, it is also expanded inline. After that, the bare acronym is used.
| Acronym | Stands for | Brief |
|---|---|---|
| AAME | Atlantic American Corporation | Family-affiliated public company (NASDAQ: AAME); not part of the Assembly operating model. Held in §13 / §24. |
| ADA | Americans with Disabilities Act | Federal accessibility law; binds all venue and public-realm design. |
| AFTRA | American Federation of Television and Radio Artists | Performer union; merged into SAG-AFTRA in 2012. |
| AI | Artificial Intelligence | Used here only in disclosure of AI-assisted drafting. |
| AJC | Atlanta Journal-Constitution | Atlanta's daily newspaper of record. |
| AV | Audio-Visual | Sound, lighting, video, staging — the technical backbone of every event. |
| CCPA | California Consumer Privacy Act | Consumer-data privacy law that reaches non-California operators with California guests. |
| CEO | Chief Executive Officer | Used here to refer to the seat at Gray Media. |
| CFO | Chief Financial Officer | Used both at Gray Media and at the campus operating entity level. |
| CID | Community Improvement District | Self-taxing business district; relevant to surrounding-area infrastructure and government relations. |
| COO | Chief Operating Officer | Operating-company seat — currently a TBD at the campus level. |
| CRM | Customer Relationship Management | Sales/marketing system of record. |
| DDA | Downtown Development Authority | Local public-finance / development authority. |
| DGA | Directors Guild of America | Director / first AD union — relevant to studio operations. |
| DOJ | U.S. Department of Justice | Federal antitrust / regulatory authority. |
| DOL | U.S. Department of Labor | Federal labor / employment authority. |
| EPA | U.S. Environmental Protection Agency | Federal environmental authority; relevant to remediation history of the GM site. |
| EPD | Georgia Environmental Protection Division | State environmental authority. |
| FAA | Federal Aviation Administration | Relevant to drone, helicopter, and any aerial production/event activity. |
| FCC | Federal Communications Commission | Broadcast / wireless regulator; relevant to Gray Media as a public broadcaster. |
| FD | Regulation FD (Fair Disclosure) | SEC rule on selective disclosure to investors; binds all communications about Gray. |
| FIFA | Fédération Internationale de Football Association | Soccer's international governing body; 2026 World Cup hosts in Atlanta. |
| FOH | Front of House | Hospitality term — guest-facing operations. |
| FTC | Federal Trade Commission | Federal consumer-protection / competition regulator. |
| FTE | Full-Time Equivalent | Headcount unit used in §8 personnel flow. |
| FY | Fiscal Year | Gray Media reports on a calendar-year fiscal. |
| GC | General Counsel | Used at Gray Media level and operating-entity level. |
| GDOT | Georgia Department of Transportation | State infrastructure authority — relevant to access, signage, and roadwork. |
| GDPR | General Data Protection Regulation | European Union privacy law; reaches operators handling EU resident data. |
| GEP | Georgia Entertainment Partners | State entertainment-industry coordination body. |
| GFA | Georgia Film Academy | Public workforce-development partner for film and TV crew training. |
| GM | General Motors | Original owner of the Doraville plant site (1947–2008). |
| GTN | Gray Television, Inc. NYSE ticker | Public ticker symbol for Gray Media's parent-listed entity. |
| HGOR | HGOR (landscape architecture firm) | Landscape architects of record on Assembly Atlanta; primary public source for several timeline anchors. |
| HR | Human Resources | People function — shared with Gray today, dedicated post-threshold. |
| IATSE | International Alliance of Theatrical Stage Employees | Stage and crew union; relevant to studio, amphitheater, and event operations. |
| IMAX | IMAX Corporation | Premium large-format cinema brand and partner reference for §6 scenario matrix. |
| IP | Intellectual Property | Trademarks, copyrights, designs, frameworks — including this document. |
| IR | Investor Relations | Public-company function at Gray Media. |
| IRS | U.S. Internal Revenue Service | Federal tax authority. |
| IT | Information Technology | Network, systems, cybersecurity — shared services backbone. |
| JLL | Jones Lang LaSalle | Global real-estate services firm; current owner's-rep / leasing partner on the campus. |
| JV | Joint Venture | One of the four ownership types in the §5 dependency model. |
| LOI | Letter of Intent | Pre-contract document; non-binding except where specified. |
| MARTA | Metropolitan Atlanta Rapid Transit Authority | Atlanta regional transit; Doraville station serves the campus. |
| MNPI | Material Non-Public Information | Securities-law concept; binds anyone with access to this document. |
| MOU | Memorandum of Understanding | Non-binding framework agreement, typically pre-contract. |
| MSA | Master Services Agreement | Master commercial contract between Assembly and a service provider. |
| NASDAQ | NASDAQ Stock Market | Atlantic American's listing exchange (ticker: AAME). |
| NBCU | NBCUniversal | Anchor production tenant at Assembly Studios; 15-year lease signed June 2, 2022. |
| NDA | Non-Disclosure Agreement | Standard pre-discussion confidentiality cover. |
| NMR | NMR (AV partner reference) | Audio-visual partner reference in the §7 RACI matrix; placeholder pending ratification. |
| NYSE | New York Stock Exchange | Gray Media's listing exchange (ticker: GTN). |
| OSHA | Occupational Safety and Health Administration | Federal workplace-safety authority. |
| PR | Public Relations | Communications function — currently sits with the Brand & Creative seat. |
| RACI | Responsible · Accountable · Consulted · Informed | Standard accountability framework; one Accountable per row, no exceptions. See §7. |
| RFP | Request for Proposal | Standard procurement document for vendor / partner selection. |
| SAG | Screen Actors Guild | Performer union; merged with AFTRA in 2012 to form SAG-AFTRA. |
| SCAD | Savannah College of Art and Design | Education partner reference for the §14 community / education vision. |
| SEC | U.S. Securities and Exchange Commission | Federal securities regulator; binds all Gray Media disclosure. |
| SLA | Service Level Agreement | Defined performance commitment between an operator and its in-complex service partners. |
| SOP | Standard Operating Procedure | Documented operating instruction for a recurring task. |
| SSD | Special Service District | Local public-finance / service-tax district. |
| SVP | Senior Vice President | Officer rank at Gray Media. |
| TAD | Tax Allocation District | Georgia tax-increment-financing mechanism for redevelopment. |
| TRB | Third Rail Backbone | Working internal name for the Gray Media subsidiary that owns and coordinates the campus operating entities. See §1.3. |
| ULI | Urban Land Institute | Real-estate research / professional organization; reference body for mixed-use case studies. |
| USCO | U.S. Copyright Office | Federal copyright registry. |
| USPTO | U.S. Patent and Trademark Office | Federal trademark and patent registry. |
| WGA | Writers Guild of America | Writer union; relevant to studio production tenants. |
| WSBTV | WSB-TV (Atlanta ABC affiliate) | Atlanta broadcast station; cited as primary source for the GM-site closure record. |
| XR | Extended Reality | Umbrella term covering virtual, augmented, and mixed reality; relevant to Stage 5 immersive programming. |
If an acronym appears in the document but is not on this list, it is an oversight — flag it and it gets added.